The availability of digital marketing has made putting your company at the front and center of a potential customer’s screen easier than ever. With these innovations in digital presence has come more listings for businesses that are competing for top spots on Google’s search results.
Search engine optimization, or SEO, has been around for years and is down to such a science that business automation is able to get above average results just through analytics. Proper SEO from a professional team is still required to beat out the rest, but that’s not all there is to proper search results.
It’s More Than Just SEO
Google is the lead search engine by a large margin. On top of this, its network of data collection and algorithms directs a majority of traffic to sites that are determined to be the best option based on what is searched. SEO is the practice of turning your webpage into that perfect result.
Google My Business listings are where you’re able to put the information about your company out to everyone that comes across it. Imagine you search for a local mechanic for accident repair. You’ve already specific the type of service and the niche of needing body repairs done.
Now you’re met with the top three locations near you based on the compatibility of their websites and your query. What you see is what those individual businesses provided in their Google My Business dashboard.
Standing Out From Top Contenders
With your listing being shown with two other of the best results, it will fall on the customer to make the decision from there. Making sure you cover the most crucial data points is how you’ll direct the clicks to your link and not your competition, no matter where you are.
Quality Photos – Taking great shots of your company’s location, past work, provided goods and even the workplace makes Google users instantly connect to your brand.
Company Information – Pieces of info such as your hours of operation, location, business type, business name and finally contact information. Ideally you’ll have both a phone number and link to your website to give users the option that works best for them.
Starting even with the basics above will show that you are an established company that understands the digital space as well as the industry you’re operating in.
First Impressions Matter In a Fast-Paced World
We look at dozens if not hundreds of screens a day between our personal electronics and the various billboards and digital signage scattered about our cities no matter where you travel to. Making the first impression on Google’s search results is how you can keep pace with the ever advancing tempo of online browsing.
Our team at Azonaco has been providing digital marketing and online presence generation for years to businesses all across the United States. We focus on putting time and energy into efforts that will generate the most business and return on investment, saving you time and money that other firms would use to spread out over multiple different avenues with less-than-stellar results.
Interested in getting your business on the map the right way? Reach out to us today to see just how easy our team of experts can make the experience!