SEO is a complex discipline that combines several different elements, from the technical side of SEO to style and keyword adherence. However, it fundamentally revolves around the keywords that connect web searchers to the content they’re looking for. You might be wondering why you need to hire a digital marketing agency, and why you can’t just stuff your content with high-ranking keywords. There are a variety of reasons why this doesn’t work, and may actually harm your SEO.
Why Keyword Stuffing Doesn’t Work
It’s important not to lose sight of the fundamental role of content; to provide value and drive conversions. Even if you use all the right keywords, modern search algorithms prize features like the amount of time that readers spend on your website.
Simply adding ranking keywords to your content can harm readability and drive away readers, even if you’re a capable writer. Furthermore, you won’t see any keyword benefits without writing in a clean, readable style.
When it comes to keywords, less is often more. Excessive use of keywords will trigger one of the methods that search engines use to punish poor content. It’s essential that you use the right keywords at the right level of density.
Lack of Relevance
If you simply look to drive traffic by picking out high-ranking keywords, there are all sorts of risks. You might choose a superficially related keyword that won’t actually attract people interested in your services, for one. Even if the keywords do relate to your industry, the days of securing traffic by ranking for a few vague, generic keywords. Today, the emphasis is on developing a cohesive strategy that targets specific, long-tail keywords and natural, spoken phrases to capture high-conversion leads.
No Cohesive Strategy
Choosing the right keywords requires analysis, research, and a unifying strategy that makes your content effort work as a whole. Even if you disregard the algorithmic and technique-oriented penalties for keyword stuffing, the lack of an effective strategy is also fatal. Any such effort will be, at-best a scattershot approach to something that requires precision. To succeed with SEO, you need a holistic set of specific skills.
This runs into the next major problem with just stuffing keywords into your content, as well. Search engine optimization isn’t just content writing and keywords. Even fantastic content can fail to make any difference if your website lacks a sound technical basis.
Doesn’t Help Technical or Social SEO
Today, effective search engine optimization places a high emphasis on the technical side of your website. For one, you need a logical, easily accessible web architecture that search engines can use to crawl and assess your website. Page speed is also essential, both to support web traffic and consumer interest and to facilitate ranking. Social elements also play a part, as search algorithms utilize the interactions of other websites with yours such as linking to gauge your authority.
Simply adding ranking keywords to your content helps with none of this. However, you can find a convenient, one-spot solution to all of these things by hiring digital marketing experts.
Here at Azonaco, we’re a team of experts on digital marketing who possess years of experience and a proven track record. If you want to succeed with SEO, work with us.