Today, there are two major approaches to digital marketing. It’s possible to target organic rankings via SEO in a cost-efficient, long-term strategy. However, Google Ads are also a powerful option that can drive a great deal of traffic to your websites in little time at all. There are many differences between organic rankings and Google Ads, but both have their place in an effective digital marketing program.
Organic Ranking with SEO vs Google PPC Ads
Organic ranking with SEO is complex but ultimately fairly self-explanatory. By optimizing your website for search engines, you’ll rank closer to the top spot when people search for certain keywords and phrases. However, there are a few slots that go above these organic search results; the companies that purchase Google PPC ads for the same keywords get the priority and show up at the very top of the search results. When someone clicks on your ad, you pay Google for that click. This is the root of the phrase PPC, which stands for pay-per-click.
Short Term vs Long-Term
Achieving high organic rankings in search engines is a process that takes time. Not only do you need to write optimized content, but you need to build the authority of your website and wait. Likewise, SEO is a long-term, continuous investment. On the other hand, you can design a PPC ad campaign for Google Ads and find yourself getting plenty of new traffic right away.
This is because when you pay for Google Ads, you automatically go to the top of the search results. However, this speed and effectiveness come with one tremendous drawback. Pay-per-click campaigns can get quite expensive. Content marketing takes time, but it’s far more cost-efficient in generating leads than using PPC ads.
Measurability and Control
When you launch a PPC campaign, there are inbuilt tools that you can use to track your progress. Furthermore, you can delineate exactly how much traffic you want to generate and stay within pennies of your budget. On the other hand, gauging the effect of SEO is somewhat complex. It takes four to six months to start showing its effect on traffic, and this grows with time. In many cases, using Google Ads is a good idea because it provides you with so much data on leads, traffic, and conversions.
Search engines are interested in promoting quality content. When you strive to achieve great organic rankings, virtually everything you do is also making your website better and more valuable to consumers. On the other hand, using Google Ads doesn’t give you anything except for the short-term boost in traffic that you’re looking for.
How Organic Rankings and Google Ads Fit Into a Complete Strategy
Organic rankings and Google Ads fit into each other incredibly well. While one is less clear and relies on a variety of soft and hard skills, the other is quick and direct. One option is a cost-efficient, long-term goal for your digital marketing efforts, while the other is expensive but provides great short-term benefits.
Combine Google Ads and strong organic rankings into one impeccable digital marketing approach with the help of Azonaco. We offer content marketing as well as PPC ads services, empowering you to get all of the services you need in one place.