Has your company launched a new product recently? Have you added a new key employee or perhaps opened a new location? Have you sponsored a fundraiser to benefit your community? How do you get the word out to the public about your company’s recent accomplishments? That’s where a press release can be invaluable.
What Is A Press Release?
As the name implies, a press release is a formatted document that is submitted to press outlets to let them know that your company or organization has done something newsworthy. A press release offers a number of advantages over placing an advertisement to impart the same information. With a press release, with luck, multiple news outlets will print your information. These mentions are free, which makes a press release much less expensive than placing ads in all of those publications. In addition, since the information is being written as news, it will carry more weight to the reader than if you placed an ad. Some readers simply skip over the ads and look for headlines.
Things To Keep In Mind About Press Releases
Press releases are only as good as the circulation they get. Keep in mind that news outlets get hundreds of press releases each week. If yours sounds too much like an advertisement rather than news, it will likely find it’s way to the circular file and not be written about. That’s why it’s important to write press releases in the third person and to stick to the news without adding hyperbole.
Press releases also generally have a release date on them and include a quote or two from a key player in your company, such as the CEO or VP of sales. They also should include general information about your company and the name and contact information of someone to get a hold of at your company if the journalist has any questions about the release.
Let Azonaco Help Kick Start Your Publicity Campaign
The staff at Azonaco has the experience and the training to not only write an effective press release, but also make sure that it gets in the hands of the people who can use the information and place it where it will make the most difference for your business or organization. We’re based in Scottsdale, but we work with clients from all over the United States.
Good public relations can not only make sure the public knows the things you want them to know about your business, but can also help to increase your brand awareness, reach more customers and position your business as an authority in your industry.
To learn more about how press releases can get your business or organization the attention it deserves, contact us today at Azonaco.