You’ve probably heard about something called PPC, but perhaps you aren’t sure what it is or how it works. As a full-service marketing agency that works with businesses across the United States, we know a lot about the form of advertising known as PPC and the best ways to implement it.
What is Pay-Per-Click (PPC)?
Pay-per-click is an online advertising model where you place an ad with a search engine or website. This ad contains a link that takes users to a landing page on your website, and you pay each time someone clicks on the ad. Since you only pay when someone actually clicks on your ad, you maximize your investment by getting targeted traffic to your website. People tend to notice only advertisements that interest them, so PPC is all about relevance.
How is Pay Per Click Advertising Used?
Consumers are spending more and more time online, and pay-per-click advertising harnesses the power of search engines and social media platforms that your customers use daily. When utilized effectively, PPC reaches your desired audience where they are and directs them wherever they need to go to purchase your product or service.
What Makes PPC So Practical?
One of the main benefits of PPC over other advertising methods is that it’s affordable for virtually any sized business. This is because, with almost all PPC systems, you can set limits on your spending. Once you’ve reached your budget for the selected period, the search engine or other entity will stop displaying your ad.
Do I Need a PPC Specialist?
Although PPC can be an effective marketing tool, there’s more to it than simply placing random ads. Sure, you might get a few clicks, but you need more than just increased traffic to a web page. You want visits that result in sales, and maximizing your conversion rate will require highly targeted ads.
One example of specific targeting is the use of negative keywords. For instance, if you’re advertising a service that you never provide for free, making the word free a negative keyword will prevent your ad from being shown to users who are only searching for free options. Using negative keywords in search engine ads is just one way PPC specialists think outside the box.
PPC specialists like the folks here at Azonaco know how to create a personalized strategy that targets paying customers and homes in your specific state, city, or suburb to reach your desired market. We keep up with the latest trends in SEO, social media algorithms, and PPC updates to create effective pay-per-click campaigns wherever you are.
Another responsibility we have as PPC specialists is to scope out the competition and tailor customized strategies to give your business a competitive edge. Doing the necessary research to accomplish this takes time, which is why so many companies enlist the help of PPC specialists.
Now that you have an overview of PPC and how it’s used in practice, it’s time to make it part of your digital marketing strategy. As with any form of advertising, when done right, PPC pays for itself.
Azonaco can assist clients from anywhere and is currently working with businesses all over the U.S. Contact us today to discuss a personalized PPC strategy customized to your needs, location, and industry.