The little list of companies you see when you Google for a specific service is the modern day yellow pages, condensed into what Google’s algorithm thinks are the top options based on your search. You get a company’s name, number, location and any reviews customers have left all in one easy-to-digest list.
Your digital presence is what helps you take over one of the top spots for industry-related searches either locally for physical trade services or nationally for companies that provide shipped goods or digital services.
Modern Changes Require Modern Solutions
Now that picking up the yellow pages to find a plumber has changed to the supercomputer in your pocket, your company’s reputation is also transitioning to being fully digital. Websites are the new resumes for freelancers and global corporations alike, giving visitors a snapshot of what your brand is about along with options to dive deeper via more in-depth pages on your site.
The snapshot that visitors or Google users receive is your first impression, a sneak-peek into how you present your company online. While a website is the essential beginning, there are other avenues to explore to truly drive your presence and footprint to as many devices and directories as possible.
Upgrades People, Upgrades!
As much weight as getting a referral from a trusted friend can have in someone’s decision to choose a company, most potential customers shopping around to different companies will still go online to see the experience others have had as well as what your company is all about.
Having social media pages with regular postings and even livestream QA sessions adds a personal touch to your brand as well as a voice and tone being set for everyone that comes across your page. It also lets you tap into different groups and collaborate with industry experts through interviews and guest posts.
Completing your Google listing to the fullest gives the information a shopper needs to them right away, letting them focus on perusing your goods or services with the ease they expect to see in the modern era. Responding to Google reviews is another easy win for your company as it shows you care about giving your customers what they want and rectifying when that doesn’t happen.
Your Digital Presence Is Free Value For Your Customers
Everyone loves to receive something for free, especially information that makes them feel more confident in what they’re doing. Having a detailed Google listing, thoroughly crafted website and social media presence is what will turn your marketing campaigns from generating clicks, to generating customers.
It’s important to take your company’s presence seriously, as even the highest caliber of business can go undiscovered if their real-world reputation and presence isn’t properly translated to the digital realm.
This is where Azonaco and our team of marketing gurus comes in. We specialize in bringing your company into the age of digital marketing, capturing the spirit, dedication and work you’ve put into creating your business. Don’t let the evolving landscape of marketing leave your diamond of a company in the rough, contact us today and let us handle the leg work so you can focus on delivering the same amazing experiences your customers have come to love.
