The team here at Azonaco has been utilizing social media in some capacity since inception, whether it’s been personal marketing blogs, company social pages or creating groups for collaboration and events. Over the years though, social media pivoted away from primarily being a way to reach out to friends and family and towards becoming an endless feed of posts to scroll through.
Turning the Tides of Social Media Management
Don’t get us wrong, social media platforms still provide an amazing connection to those who would normally be unreachable. Outside of the active messaging though, you’ll find that the feed is filled with sponsored content or direct advertisements based on the user’s digital footprint.
While some consumers have mixed feelings about this data acquisition, it’s become an invaluable tool to marketers that want to promote products and services actually useful to users. These brands that focus on quality over quantity are getting more and more engagement from social media than corporate pages that seem to have a computer generating their posts.
In comes social media management teams such as our panel of experts at Azonaco. Using over decades of combined experience, we’re able to manage all aspects of social media pages. Posts, interactions, events and updates are all handled on your behalf.
Why Social Media Management Exists
No matter what type of business or industry you choose to get into, you’ll have competition. What was once a matter of who can print their ad largest on the local paper has now turned into a battle for hundreds of thousands of views and engagements. While a majority of likes and follows never see a follow-up, it’s the high-quality convertible leads that make it worth it.
Seems simple right? Start a page, post every day or so with your own content, grow a following and then watch business take off! While that’s not wrong, the ability to pull it off has gotten much harder to achieve. It now takes a dedicated manager or management team to dedicated the amount of time needed to stand out amongst the competition and thousands of other posts scrolled through by your target audience.
Quality Takes Quantity
Getting the perfect post or status update means getting to know your brand’s voice and audience better than ever, and this takes time. The amount of time needed quickly becomes a full-time job. Social media management teams will help with tasks such as:
- Ad campaign monitoring
- Responding to users
- Posting in other groups to add a human touch
- Creating engaging content
- Mapping out content creation strategies and schedules
These are just the tip of the iceberg when it comes to traversing the various corners of social media, especially since each platform needs its own tailored approach to achieve the best engagements for the time spent. Being such a time-consuming endeavor, most businesses will make the decision to bring on a social media management team to save both time and money.
No matter where in the US you are, our team at Azonaco is ready to take your social media presence to new heights. Reach out to us today or visit our blog to see how digital and social media marketing can help with your business.