The world of advertising has changed drastically over the last two decades. Technology has advanced at a level considered impossible, turning dial-up internet and basic website into gigabit download speeds and online pages looking more akin to pieces of artwork.
That being said, it doesn’t take a designer level website or flashy landing page to succeed at digital marketing. The ever present access to internet has paved the way for social media to become a contender for the throne of best marketing avenue, if not already being crowned the champion.
Adding the Human Touch Back Into Digital Marketing
Ad creation and management is still a large part of any marketing plan for small businesses, there’s no doubt about that. The issue comes from the high cost to have quality ads created either through an ad agency or a freelance graphic designer or videographer.
Options such as Facebook Ads is popular as you’re already on the site to set up your new social media page. This built-in creator struggles to capture the voice of your company and brand, resulting in ads that feel like ads rather than catching the eye of a browsing user.
Running a successful social media plan brings the personal touch back, allowing owners and staff to communicate directly with customers or curious visitors. This real-time dialogue means your brand and voice come through with every interaction as well as showcasing your respect for customers by handling customer service issues in the public eye.
Increase Brand Awareness
The point of digital marketing services for small businesses or eCommerce sites is to get more traction, visitors and eventually paying customers. By creating successful social media pages, you’re able to control the first impression given after someone clicks on your page or is redirected from an ad or shared post.
Reputation management is part of brand awareness. As your business grows, the potential for mistakes or errors to happen increases. If something goes wrong and your social media worker doesn’t handle the situation well, it can damage your reputation in a way that sticks around and spreads just the same as positive interactions can but at rapid speeds.
These heavily weighted interactions, while scary at time, also give the opportunity to let your customer service and commitment to visitors shine and boost your reputation more making users want to spread the word about the awesome new company they just used!
Fight Saturation, Make a Name For Yourself
There are over 30 million small businesses in the United States alone. This can make even the most unique industry seem full of competitors, making it a near requirement to find ways to differentiate yourself aside from the product or services you offer.
Social media pages enable this adjustment to a saturated market. By promoting specific posts, showcasing world-class service or making the page more than just a corporate drop-off for articles can be instant winners for keeping the focus of a potential customer shopping around for the best version of what you offer.
No matter the style of digital marketing for your small business you want to focus on, social media pages are available on multiple platforms each with their own fashion of posting and ways to grab attention. Not sure where to start? Take a look at some of our social media services and find the perfect management plan for your business today.