If you want to grow your business, it’s crucial to employ digital marketing solutions to enhance your online visibility and encourage potential customers to visit your website. Beneath the umbrella of digital marketing elements, search engine optimization (SEO) firmly holds the handle. SEO is a key driver of business website traffic. By relying on it, your business can increase not only the quantity of traffic to its website, but also the quality of that traffic.
What Is SEO?
SEO includes a variety of measures designed to improve a website’s rank in search engine results. Why is that important? As a business, it’s important to appear as early in the search results as possible in order to attract potential customers. For example, when someone searches for “painters near me,” you would want your painting business to appear on page one of Google or Bing search results. If your business appears on the second, third, or even fourth page, it’s not achieving the level of interest that it could be if its rank was higher–if it was found on that coveted first page.
Is Search Engine Rank Really Important?
More than 50% of all website traffic comes from an organic search. An organic search occurs when someone types a query into a search engine’s search bar. In fact, one in three of all mobile searches are related to a location (i.e. San Diego painters, Chicago pizza restaurants, Miami financial consultants, etc…). Consumers use search engines to help them find both products and services. By employing SEO measures, you can more effectively ensure that those search engines feature your business early in the search results they generate when the search relates to your business sector.
What Are the Key Elements of SEO?
As mentioned, SEO reflects many different elements that together, improve page rank. There are technical aspects of SEO. For instance, your SEO specialist will make sure that your website loading time is within Google’s parameters for load speed. If it loads too slowly, your site won’t ‘impress’ Google. Other technical SEO steps might include improving your site code and structure.
In addition to technical SEO measures, your digital marketing pros will help you develop an SEO plan that’s tailored to your specific needs. You may need new, keyword rich content for your website. You may need to increase your presence on social media platforms. Your digital marketing company can partner with you to create an SEO plan that’s strategically aligned with your marketing goals.
During the process, you definitely want to make certain that your business site is optimized for mobile searches (so that people using their smart devices find your business via the search engines) and optimized for local searches. These factors will require their own strategies to ensure optimization.
Businesses that want to market effectively know that digital marketing is the most effective and cost-effective way to market their business today. In fact, SEO can work hand in hand with traditional marketing initiatives and digital paid advertisements. When it forms a main part of your marketing plan, it promises a terrific return on investment that you can actually measure as your website traffic increases and you make more sales of your products or services.