As of 2021, according to the National Association of Realtors, there are more realtors than there are available houses to sell across the United States. If there is any statistic that should show you just how competitive being in real estate is right now, it’s that one. So, how does your real estate company stand out? Digital marketing is the answer.
Some Important Statistics
Some old-fashioned realtors (and real estate agencies) may think that word-of-mouth is still the only way to gain business. The National Association of Realtors shared a few statistics that show just how crucial digital marketing is today:
- 89% of realtors prefer to communicate with their clients through email
- 70% of brokers and 69% of sales agents have a website. And, 66% of these people have a link to their firm’s website.
- 74% of realtors use Facebook, and 56% use LinkedIn for business purposes
- 20% of realtors report getting between 1-5% of their business from social media. And 10% of realtors say a slightly higher number, 6-10% of their business coming from social platforms.
Which Digital Marketing Strategies Work for Real Estate
Today, most people search online when they need information, such as finding a realtor or real estate agency to work with. By having a solid online presence, you can make sure you’re capturing a bigger piece of buyers in your local market.
Here are the top digital marketing tactics for a real estate company:
Website & SEO
Your website is like the online version of your storefront. It’s your first impression on potential clients. When people land on your website, you want them to have an easy and pleasant user experience. This means ensuring your website:
- Loads quickly
- Is easy to navigate
- Has a clear “contact us” page
- Has clear Call-to-Actions (CTAs)
- Makes listings easy to find and view
Additionally, Search Engine Optimization (SEO) efforts will ensure your website ranks highly on search engines like Google.
SEO can take time, so one quick and easy way to get ahead of your competition is with pay-per-click ads. With these ads, you can pay-to-play. Want to appear at the top of Google’s results whenever someone searches “real estate company + your city?” Simply have the right PPC budget and ads set in place.
As mentioned above by The National Association of Realtors, more and more realtors are getting clients through their social media accounts. A strong social media strategy can help you connect with existing clients and new potential customers. You can build up a following by sharing useful buying and selling tips, showcasing listings, and offering insight into how the local housing market is behaving.
Blogs are yet another way for real estate companies to connect with their audience. You can use a blog to provide engaging, accessible information that visitors will find useful. This will help to build you up an authoritative source.
A home purchase is – for most people – the biggest investment they’ll make in their lifetime. As a result, people are conscientious when it comes to choosing their realtor. They want to work with someone they can trust for such an important life decision.
Online reviews can help to bridge the gap between being someone a client is considering versus someone they know they can trust. People trust online reviews almost as much as personal recommendations. Any successful real estate company knows the value of building up online reviews. You can increase your online reviews through email campaigns, social media requests, and website forms.
Azonaco Digital Marketing Company
Azonaco can help elevate your real estate company to the next level with a customized digital marketing plan. Contact us today to find out more.