How Can Digital Marketing Help My Real Estate Company?

View of swimming pool and modern home exterior

As of 2021, according to the National Association of Realtors, there are more realtors than there are available houses to sell across the United States. If there is any statistic that should show you just how competitive being in real estate is right now, it’s that one. So, how does your real estate company stand out? Digital marketing is the answer.

Some Important Statistics

Some old-fashioned realtors (and real estate agencies) may think that word-of-mouth is still the only way to gain business. The National Association of Realtors shared a few statistics that show just how crucial digital marketing is today:

  • 89% of realtors prefer to communicate with their clients through email
  • 70% of brokers and 69% of sales agents have a website. And, 66% of these people have a link to their firm’s website.
  • 74% of realtors use Facebook, and 56% use LinkedIn for business purposes
  • 20% of realtors report getting between 1-5% of their business from social media. And 10% of realtors say a slightly higher number, 6-10% of their business coming from social platforms.

Which Digital Marketing Strategies Work for Real Estate

Today, most people search online when they need information, such as finding a realtor or real estate agency to work with. By having a solid online presence, you can make sure you’re capturing a bigger piece of buyers in your local market.

Here are the top digital marketing tactics for a real estate company:

Website & SEO

Your website is like the online version of your storefront. It’s your first impression on potential clients. When people land on your website, you want them to have an easy and pleasant user experience. This means ensuring your website:

  • Loads quickly
  • Is easy to navigate
  • Has a clear “contact us” page
  • Has clear Call-to-Actions (CTAs)
  • Makes listings easy to find and view

Additionally, Search Engine Optimization (SEO) efforts will ensure your website ranks highly on search engines like Google.

PPC Ads

SEO can take time, so one quick and easy way to get ahead of your competition is with pay-per-click ads. With these ads, you can pay-to-play. Want to appear at the top of Google’s results whenever someone searches “real estate company + your city?” Simply have the right PPC budget and ads set in place.

Social Media

As mentioned above by The National Association of Realtors, more and more realtors are getting clients through their social media accounts. A strong social media strategy can help you connect with existing clients and new potential customers. You can build up a following by sharing useful buying and selling tips, showcasing listings, and offering insight into how the local housing market is behaving.

Blogs

Blogs are yet another way for real estate companies to connect with their audience. You can use a blog to provide engaging, accessible information that visitors will find useful. This will help to build you up an authoritative source.

Online Reviews

A home purchase is – for most people – the biggest investment they’ll make in their lifetime. As a result, people are conscientious when it comes to choosing their realtor. They want to work with someone they can trust for such an important life decision.

Online reviews can help to bridge the gap between being someone a client is considering versus someone they know they can trust. People trust online reviews almost as much as personal recommendations. Any successful real estate company knows the value of building up online reviews. You can increase your online reviews through email campaigns, social media requests, and website forms.

Azonaco Digital Marketing Company

Azonaco can help elevate your real estate company to the next level with a customized digital marketing plan. Contact us today to find out more.

You May Also Like

Lucy Schweinsteiger

Head Of Sales

Fusce eu felis dolor. Duis efficitur eget enim at sagittis. Sed non fermentum tortor, nec vestibulum est. Morbi interdum orci ut diam vestibulum sodales. Praesent in volutpat odio, molestie lacinia tortor. Ut pulvinar mattis lacus vitae vehicula. Donec condimentum tellus ut magna tempor sodales. Nam felis lectus, vehicula id dictum eget, pretium eu mi. Nam vel nibh vel turpis lobortis vulputate at at eros. In consectetur odio quis felis malesuada interdum. Praesent in.

Marine Johnson

General Manager

Fusce eu felis dolor. Duis efficitur eget enim at sagittis. Sed non fermentum tortor, nec vestibulum est. Morbi interdum orci ut diam vestibulum sodales. Praesent in volutpat odio, molestie lacinia tortor. Ut pulvinar mattis lacus vitae vehicula. Donec condimentum tellus ut magna tempor sodales. Nam felis lectus, vehicula id dictum eget, pretium eu mi. Nam vel nibh vel turpis lobortis vulputate at at eros. In consectetur odio quis felis malesuada interdum. Praesent in.

Dave Hackerman

Financial Manager

Fusce eu felis dolor. Duis efficitur eget enim at sagittis. Sed non fermentum tortor, nec vestibulum est. Morbi interdum orci ut diam vestibulum sodales. Praesent in volutpat odio, molestie lacinia tortor. Ut pulvinar mattis lacus vitae vehicula. Donec condimentum tellus ut magna tempor sodales. Nam felis lectus, vehicula id dictum eget, pretium eu mi. Nam vel nibh vel turpis lobortis vulputate at at eros. In consectetur odio quis felis malesuada interdum. Praesent in.

Lou Ling

Managing Director

Fusce eu felis dolor. Duis efficitur eget enim at sagittis. Sed non fermentum tortor, nec vestibulum est. Morbi interdum orci ut diam vestibulum sodales. Praesent in volutpat odio, molestie lacinia tortor. Ut pulvinar mattis lacus vitae vehicula. Donec condimentum tellus ut magna tempor sodales. Nam felis lectus, vehicula id dictum eget, pretium eu mi. Nam vel nibh vel turpis lobortis vulputate at at eros. In consectetur odio quis felis malesuada interdum. Praesent in.

Send Us a Message

How My Success Started

Mary Neuschweinstein, CEO of EthicPower Ltd.

In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as web pages, typography, and graphical layout. It is a form of "greeking".

Even though using "lorem ipsum" often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. "Lorem ipsum" also approximates a typical distribution of letters in English. 

In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as web pages, typography, and graphical layout. It is a form of "greeking".

Even though using "lorem ipsum" often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. "Lorem ipsum" also approximates a typical distribution of letters in English.

+49 856 9568 95

info@email.com

39 Lion Street
London

Integer maximus vitae metus id consequat. Quisque quis lorem vitae ante egestas eleifend et eget ante. Fusce hendrerit commodo felis. Nullam tempus lobortis ullamcorper.

Send Us a Message