All aspects of the real estate industry are highly competitive – from the real estate agents to the mortgage companies and the inspectors. Clients have so many options available to them nowadays, and if you’re a mortgage company, it can be hard to break through all that noise and connect with new customers. That’s where digital marketing can help.
1. Increase Brand Awareness
When you’re operating in such a competitive space, it’s essential to stand out from everyone. Digital marketing efforts can help you gain brand awareness in your market. Some of the most effective brand awareness efforts are:
Having a solid social media presence
Many people find the services they need – including mortgage companies – on social media. By having an active social presence, your mortgage company can quickly become a trusted source online. You can provide short snippets of helpful information relating to the mortgage industry, so your viewers seek you out when they need help. This helps you build a relationship with your audience and will have people sharing your content.
Running paid advertising (pay-per-click ads, social paid ads)
Paid advertising is highly effective because you can target who sees your ads. If you know that an influx of 30-40 years olds are currently looking to secure mortgages in your city, you can get your ads out in front of that demographic. Or, get more targeted and go after people that have already shown an interest in home buying online!
Email marketing campaigns
Building an email database is an effective way to stay in touch with past, current, and future clients. You can let them know when mortgage rates are changing, details on new qualifying terms, and more. Monthly emails keep you top-of-mind with your audience.
Blogging
Blogging is another way to keep in touch with your audience and build your authority as a leader in the mortgage industry. By offering informative and insightful blogs to your audience, you build trust with them so they know you can be trusted to handle their mortgage.
2. Drive More Traffic to Your Website
Did you know that 75% of searchers never click past the first page of results on a search engine? And, that almost half of all Google searches are local? If you want to gain traction in your local market, you have to focus on ranking high on search engines. And, the only way to do this is with search engine optimization (SEO). An SEO strategy takes time and includes actions like:
- Keyword analysis
- Optimizing websites for desktop and mobile
- Producing relevant content
While SEO takes a lot of work and skill, the good news is that it has long-lasting results. Once you rank higher than your competition on organic search results, it’ll be hard for them to kick you out of that top spot!
3. Increase Reviews
Online reviews should be a key focus of any business today. Why? Here are just a few notable stats:
- Did you know that 80% of consumers look at online reviews for local businesses?
- Website pages with customer reviews see 3.5 times the conversions of those without reviews?
- Three out of four consumers trust an online review as much as a personal recommendation.
A digital marketing strategy can help garner more reviews, respond to them as needed, and share them in the right places. Reviews will help drive more business for your mortgage company and make you stand out from the rest.
Let Azonaco Help
Azonaco is a full-service Scottsdale digital marketing agency. One of our key industries is the real estate sector. We know how to help mortgage companies elevate their online presence so their business can grow rapidly. Contact us today to find out how we can help you with a personalized marketing strategy.
