One lesson law firms can pick from the current fast-paced digital world is the increasing relevance of having a robust online presence. In fact, studies reveal one out of every three people looking for an attorney will start their search internet before asking for a referral from family and friends. As such, having a robust website, attractive and well-maintained social medial profiles, and well-crafted advertising can be an effective way to attract curious search engine users to your firm.
Let’s now look at how digital marketing can help your law firm.
What Is Digital Marketing in the Legal Marketplace?
Digital marketing in the legal marketplace refers to the practice of increasing your legal practice’s presence online to make it easier for clients to locate and hire you. A law firm’s online marketing strategies involve building your brand’s credibility and trust by sharing informative content and positive online reviews centered on the services you provide. The four components at the core of your legal internet marketing plan include:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) Marketing
- Social Media Marketing
- Content Marketing
The Benefits of Digital Marketing for Law Firms
Building brand awareness and credibility online
Digital marketing tools customized for law practice can help your brand stand out in the mind of the consumers. With revelations that more people now turn to their mobile devices to look for related legal information online, digital marketing helps law firms take their brand to where the clients are located. Online marketing allows you to build brand awareness and credibility by engaging directly with clients who access the expert information you share online.
Digital marketing is an effective tool for acquiring clients outside your firm’s location. While most traditional forms of marketing, such as print ads, are limited to a specific location, advertising online helps broaden your scope. Through digital marketing, your law firm’s reach will reach far and become more targeted, helping you scale your growth and establish a solid reputation quickly across multiple jurisdictions.
You can leverage content marketing to establish yourself as a thought leader in legal practice and build trust and loyalty among your law firm clients and prospects. Notably, content marketing is an integral component of digital marketing that involves publishing and sharing valuable, consistent, and informative content designed to attract the interest of a target audience and answer essential questions or provide helpful advice. Apart from being a thought-provoking and interesting read, the content showcases your expertise in a specific legal field and helps build trust within your customer base.
Enhanced customer experience
Digital marketing offers several opportunities for law firms to provide a top-notch customer experience. When you invest in critical aspects of digital marketing such as responsive and mobile-friendly websites, email marketing, automated replies, legal CRM, and more, you are assured your client’s needs are met instantly and satisfactorily for an improved customer experience.
Digital marketing is typically more cost-effective than most traditional forms of marketing. It is no secret digital marketing yields a more significant ROI than conventional methods due to a reduction of associated costs. Paper and printing costs have been rising steadily, with TV and newspaper ads following suit. Online marketing is not only cheaper, but it also covers more scope, enabling your ads and brands to be seen by a greater audience.
Traditional marketing methods such as newspapers and brochures typically make it challenging to measure the success of your marketing efforts. However, digital marketing comes with tools like Google Analytics that enable you to track and measure your performance, including the number of visitors, conversion rates, and bounce rate. This way, you gain valuable insights into what is working and what isn’t to adjust your campaigns accordingly.
Work with Experienced Law Firm Marketing Professionals
Digital marketing is undoubtedly one of the best approaches to reaching a target audience and growing legal firms’ customer base. However, getting started may not always be smooth, making it vital to work with an experienced law firm digital marketing agency like Azonaco to help boost your online presence through robust digital marketing campaign tools and strategies. Our digital experts can deliver a wide suite of services tailored to fit your needs and practice. Contact us today to learn more.