The heating, ventilation and air conditioning (HVAC) industry is undeniably one of the most crucial sectors in the US market. It provides all the elements to make a home a comfortable and conducive place to live. It is no surprise then, that thousands of competitors have emerged in the market due to a consistent demand for HVAC services.
If you are an HVAC firm, you can leverage the power of digital marketing to make your brand stand out in the marketplace and gain an edge over your peers. If you are wondering how digital marketing can benefit your HVAC firm, read on.
Some digital marketing statistics to ponder:
- More and more small businesses are integrating a digital marketing strategy. The global digital marketing spending is expected to rise to $650 billion in 2021
- According to Forbes, 82% of consumers conduct research online.
- More than 64% of searches for HVAC services happen on a mobile device.
Why You Need Digital Marketing for Your HVAC Firm
Helps expand potential customer pool
In the current fast-paced digital world, you need to take your HVAC brand and services to where your HVAC prospects spend most of their time. Social media usage is one of the most popular online activities, with recent studies showing over 85 percent of Americans are going online daily. Digital marketing tools such as content marketing and social media marketing help make your brand more visible online while offering you opportunities to stay in constant contact with potential and existing customers to increase your customer base.
Create a recognizable brand
No matter the quality of your offerings, your HVAC business won’t likely go far if it doesn’t have a brand to set itself apart. Marketing based on the internet provides flexibility when creating a unique brand that can be easily recognized in your target market. In the current digital world, a website, a well-crafted blog, and interactive social media platforms serve as the first venue where you can establish a recognizable brand. Digital marketing helps consistently build your brand and strengthen its associations in the minds of your target online audience.
Unlike the traditional marketing methods, marketing over digital platforms allows for targeted campaigns where you present your ads to customers based on their initial actions or preferences. Social media marketing leverages innovative technologies to study and collate user preferences. Once you gain such insights, you can craft specific ad campaigns that are shown only to users with specific interests. This approach helps increase opportunities for sales while cutting down on the cost of unnecessary ads.
Digital marketing allows your ad campaigns to be visible in any part of the country, affording your brand a rare opportunity to scale and reach more markets with minimal cost on your part. Additionally, most digital channels come with feature-sharing capabilities that allow you to share your campaigns and articles with multiple followers across several social media platforms to achieve a multiplier effect and improve your reach and sales results.
It can be challenging to track the success of a traditional marketing campaign such as a newspaper or TV ad. However, every digital marketing tactic you use is measurable. Digital marketing analytics typically takes the guesswork out and helps you determine what is working and what isn’t. The insights you gain from this process can help you improve your future campaigns.
Get Help from Professionals
Digital marketing is the best way to reach your HVAC customers and grow your business. However, before you adopt any online marketing, it is crucial to have a sound digital marketing strategy. If you need help developing a robust strategy, Azonaco is here to help. Our digital experts can deliver a comprehensive suite of digital marketing services customized to fit your needs and HVAC company. Contact us today to learn more.