Why Do I Need To Optimize My Google Business Profile Listing?
In the era of digital marketing, placing your company in the spotlight of a potential customer’s screen has become remarkably accessible. The landscape is now teeming with businesses like restaurants and law firms vying for top positions on Google’s search results, thanks to the proliferation of Google Business Profile (formerly Google My Business) listings.
Optimizing your Google Business Profile (GBN) for local search is crucial for attracting nearby customers and improving your overall online presence. Regularly updating and maintaining your profile ensures that it accurately represents your business and maximizes its visibility in local search results.
It’s More Than Just a Form of Search Engine Optimization (SEO)
Google is the lead search engine by a large margin. On top of this, its network of data collection and algorithms directs a majority of traffic to sites that are determined to be the best option based on what is searched. SEO is the practice of getting your business website or Google Business Profile listing to rank at the top of search engine results pages.
Google Business Profile listings are where you’re able to put the information about your company out to everyone that comes across it. Imagine you search for a local mechanic for accident repair. You’ve already specific the type of service and the niche of needing body repairs done.
Now you’re met with the top three locations near you based on the compatibility of their websites and your query. What you see is what those individual businesses provided in their Google My Business dashboard.
How to Optimize Your Google Business Profile
Making sure you cover the most crucial data points is how you’ll direct the clicks to your link and not your competition, no matter where you are. Key aspects of Google Business Profile SEO include:
Quality Photos – Taking great shots of your company’s location, past work, provided goods and even the workplace makes Google users instantly connect to your brand.
Company Information – Pieces of info such as your hours of operation, location, business type, business name and finally contact information. Ideally you’ll have both a phone number and link to your website to give users the option that works best for them. This includes:
- Correct business address.
- Correct business hours. (Make sure to fill out holiday hours as this will send a signal to Google that you stay on top of maintenance of your GBP for SEO.)
- Correct Business Category.
Answer Reviews and Customer Reputation Management – Answering reviews not only help from the standpoint of addressing compliments and concerns from your customers, but this also sends a signal to Google for good SEO practices.
Let Customers Message You – Another form of contact for your customers. (Did you know that some customers visit your GBP and not your website? Stay on top of communication with your GBP to get your profile ranking higher within local search results.)
Starting even with the basics above will show that you are an established company that understands the digital space as well as the industry you’re operating in.
First Impressions Matter In a Fast-Paced World
We look at dozens if not hundreds of screens a day between our personal electronics and the various billboards and digital signage scattered about our cities no matter where you travel to. Making the first impression on Google’s search results is how you can keep pace with the ever advancing tempo of online browsing.
Our team at Azonaco has been providing digital marketing and online presence generation for years to businesses all across the United States. We focus on putting time and energy into efforts that will generate the most business and return on investment, saving you time and money that other firms would use to spread out over multiple different avenues with less-than-stellar results.
Interested in getting your business on the map the right way? Reach out to us today to see just how easy our team of experts can make the experience!