How to Market With Your Google Business Profile

Have you ever found yourself running errands, only to realize that your gas is running low? In such situations, you might have turned to Google or Google Maps to locate a nearby gas station. Perhaps you’ve used Google to search for nearby restaurants or other service providers. Being easily locatable through Google Maps is crucial for connecting with local businesses. By claiming and marketing your Google Business Profile (GBP), you enable potential customers to find your location more effortlessly.

Claiming your profile is not only free but is also an absolute necessity for small businesses seeking local traffic. But for those asking, how can you leverage your profile to attract more business to your doorstep? We have some advice…

Create an Engaging Google Business Profile With SEO-Friendly Content

Your Google Business Profile is one of the most important forms of communication to market with. For some businesses, this profile serves as a replacement for a website. You can post pictures of your business, update hours of operation, add contact information, and customize a brief overview of what customers can expect at your location. If you already have a website, you can use your profile to drive more traffic to it.

To transform your GBP into a powerful selling tool, it’s essential to include search engine optimization (SEO) (quick reference for what SEO is in case you want more info) keywords likely to drive traffic. For instance, a clothing store should emphasize its apparel options to capture top keyword searches. Keep in mind that your location will be more likely to appear on Google Maps if your profile contains keywords matching the search terms used by potential customers. Therefore, include a top-level list of keywords commonly heard from customers.

Consider Promoting Your Location Pin

While organic traffic is free, there are paid advertising options that can enhance foot traffic. You can add features like curbside pickup or delivery to your business profile and leverage them for promotion. Any user searching for pickup from a business like yours would see your pin prominently displayed in a square shape, standing out from the crowd. You can also invest in keyword promotions to elevate your store to the top of search lists. If there are numerous restaurants in your area, carefully choose which keywords to push and pay for.

Don’t forget Google Ads for promoting your pin or paying for prominent placement through keyword searches, you can invest in localized advertising. Avoid wasting money by showing your ads to people outside your geographic area. With targeted, local search, you’ll generate clicks only from people close enough to visit your store.

Get Help From a Digital Marketing Agency

Managing an online ad campaign or tracking the boost in foot traffic originating from the digital space can be challenging if you’re inexperienced. You may not know how long to wait for Google Ads to yield results before adjusting your strategy or how to focus on the best keywords for your business.

If you require assistance in turning your Google Business Profile into a traffic generation tool, reach out to our team at Azonaco. We specialize in building organic traffic and managing local ad campaigns using the latest tools synced with Google Maps.

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