Statistics from Pew Research Center show that about 31% of US adults are almost constantly online in 2021, a tremendous upward trajectory from 21% in 2015. With people evidently on the internet, you have very high chances of getting more potential customers regardless of your type of business. However, this doesn’t mean that you should use the same digital marketing tactics for all organizations.
B2B Digital Marketing
When running a B2B business, your digital marketing efforts will most likely focus on online lead generation, as you focus on speaking to a sales representative. Therefore, the purpose of your marketing methodology is to attract and convert high-quality leads through supporting digital channels and your website. A professional site boosts your business’s credibility, while Google ads can increase lead generation. You can also use LinkedIn to capture a professional audience and tell them about your business. LinkedIn also lets you contact business owners and managers directly.
Also, B2B marketing focuses more on understanding other organizations’ procedures in the purchasing decision, and it doesn’t involve any emotions. Therefore, it’s about how an organization uses a product than the items a business promotes.
B2C Digital Marketing
For a B2C organization, the end goal is to make a client purchase your product or service. Your digital marketing efforts should focus on getting people to your site and other platforms and convert them into regular customers without speaking to a salesperson. In this case, you put more emphasis on the benefits of the product. Consumer decision involves more emotions, unlike in B2B marketing. You will also need to develop a strategy that grabs the consumers’ attention by going straight to the point. Since most internet users aren’t business-oriented, your target audience can quickly lose interest if you use long marketing messages.
Note that in B2C marketing, consumers don’t aim at understanding the benefit that your business offers. Consumers rely on your brand to pinpoint the benefits of using your product or service. As a result, you need to highlight the benefits and the outcome of using your service or products in your B2C marketing strategy. Facebook and Instagram ads are excellent platforms that can drive people to your site, especially when you have attention-grabbing headlines and quality photos.
Yes, You Need a Digital Marketing Strategy for Your Business
Whether you have a small or large business or it’s just a startup, digital marketing will help you achieve your goals no matter what your organization offers or sells. Digital marketing increases your chances of success by attracting potential leads and pushing them to make the intended action from signing up to your email list, filling a form, or making a purchase.
Azonaco has the right expertise and experience in the digital marketing field to help your business succeed. Whether your business model is B2B or B2C, we know the best channels for each type of organization. We are a full-service digital marketing firm with the ability to increase the number of customer visits to your company website. We are good at what we do, so whether you want to increase your market share in the US or all over the world, you are in the right place. Get in touch with our digital marketing specialists, and we’ll help you get to the next level.