Does Digital Marketing Work For All Businesses?

Man, entrepreneur, freelancer sits at home on couch at coffee table, uses smartphone, working on laptop with graphs

Statistics from Pew Research Center show that about 31% of US adults are almost constantly online in 2021, a tremendous upward trajectory from 21% in 2015. With people evidently on the internet, you have very high chances of getting more potential customers regardless of your type of business. However, this doesn’t mean that you should use the same digital marketing tactics for all organizations.

B2B Digital Marketing

When running a B2B business, your digital marketing efforts will most likely focus on online lead generation, as you focus on speaking to a sales representative. Therefore, the purpose of your marketing methodology is to attract and convert high-quality leads through supporting digital channels and your website. A professional site boosts your business’s credibility, while Google ads can increase lead generation. You can also use LinkedIn to capture a professional audience and tell them about your business. LinkedIn also lets you contact business owners and managers directly.

Also, B2B marketing focuses more on understanding other organizations’ procedures in the purchasing decision, and it doesn’t involve any emotions. Therefore, it’s about how an organization uses a product than the items a business promotes.

B2C Digital Marketing

For a B2C organization, the end goal is to make a client purchase your product or service. Your digital marketing efforts should focus on getting people to your site and other platforms and convert them into regular customers without speaking to a salesperson. In this case, you put more emphasis on the benefits of the product. Consumer decision involves more emotions, unlike in B2B marketing. You will also need to develop a strategy that grabs the consumers’ attention by going straight to the point. Since most internet users aren’t business-oriented, your target audience can quickly lose interest if you use long marketing messages.

Note that in B2C marketing, consumers don’t aim at understanding the benefit that your business offers. Consumers rely on your brand to pinpoint the benefits of using your product or service. As a result, you need to highlight the benefits and the outcome of using your service or products in your B2C marketing strategy. Facebook and Instagram ads are excellent platforms that can drive people to your site, especially when you have attention-grabbing headlines and quality photos.

Yes, You Need a Digital Marketing Strategy for Your Business

Whether you have a small or large business or it’s just a startup, digital marketing will help you achieve your goals no matter what your organization offers or sells. Digital marketing increases your chances of success by attracting potential leads and pushing them to make the intended action from signing up to your email list, filling a form, or making a purchase.

Azonaco has the right expertise and experience in the digital marketing field to help your business succeed. Whether your business model is B2B or B2C, we know the best channels for each type of organization. We are a full-service digital marketing firm with the ability to increase the number of customer visits to your company website. We are good at what we do, so whether you want to increase your market share in the US or all over the world, you are in the right place. Get in touch with our digital marketing specialists, and we’ll help you get to the next level.

You May Also Like

Lucy Schweinsteiger

Head Of Sales

Fusce eu felis dolor. Duis efficitur eget enim at sagittis. Sed non fermentum tortor, nec vestibulum est. Morbi interdum orci ut diam vestibulum sodales. Praesent in volutpat odio, molestie lacinia tortor. Ut pulvinar mattis lacus vitae vehicula. Donec condimentum tellus ut magna tempor sodales. Nam felis lectus, vehicula id dictum eget, pretium eu mi. Nam vel nibh vel turpis lobortis vulputate at at eros. In consectetur odio quis felis malesuada interdum. Praesent in.

Marine Johnson

General Manager

Fusce eu felis dolor. Duis efficitur eget enim at sagittis. Sed non fermentum tortor, nec vestibulum est. Morbi interdum orci ut diam vestibulum sodales. Praesent in volutpat odio, molestie lacinia tortor. Ut pulvinar mattis lacus vitae vehicula. Donec condimentum tellus ut magna tempor sodales. Nam felis lectus, vehicula id dictum eget, pretium eu mi. Nam vel nibh vel turpis lobortis vulputate at at eros. In consectetur odio quis felis malesuada interdum. Praesent in.

Dave Hackerman

Financial Manager

Fusce eu felis dolor. Duis efficitur eget enim at sagittis. Sed non fermentum tortor, nec vestibulum est. Morbi interdum orci ut diam vestibulum sodales. Praesent in volutpat odio, molestie lacinia tortor. Ut pulvinar mattis lacus vitae vehicula. Donec condimentum tellus ut magna tempor sodales. Nam felis lectus, vehicula id dictum eget, pretium eu mi. Nam vel nibh vel turpis lobortis vulputate at at eros. In consectetur odio quis felis malesuada interdum. Praesent in.

Lou Ling

Managing Director

Fusce eu felis dolor. Duis efficitur eget enim at sagittis. Sed non fermentum tortor, nec vestibulum est. Morbi interdum orci ut diam vestibulum sodales. Praesent in volutpat odio, molestie lacinia tortor. Ut pulvinar mattis lacus vitae vehicula. Donec condimentum tellus ut magna tempor sodales. Nam felis lectus, vehicula id dictum eget, pretium eu mi. Nam vel nibh vel turpis lobortis vulputate at at eros. In consectetur odio quis felis malesuada interdum. Praesent in.

Send Us a Message

How My Success Started

Mary Neuschweinstein, CEO of EthicPower Ltd.

In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as web pages, typography, and graphical layout. It is a form of "greeking".

Even though using "lorem ipsum" often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. "Lorem ipsum" also approximates a typical distribution of letters in English. 

In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as web pages, typography, and graphical layout. It is a form of "greeking".

Even though using "lorem ipsum" often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. "Lorem ipsum" also approximates a typical distribution of letters in English.

+49 856 9568 95

info@email.com

39 Lion Street
London

Integer maximus vitae metus id consequat. Quisque quis lorem vitae ante egestas eleifend et eget ante. Fusce hendrerit commodo felis. Nullam tempus lobortis ullamcorper.

Send Us a Message