The digital marketing industry has exploded in the past decade, and it only continues to grow larger and more important. However, online marketing is different from traditional marketing, and one of the best ways to market your company is via a blog. A blog can enhance the reputation of your company, increase traffic to your website, and offer real value to customers.
Do I Need a Blog?
When it comes to company blogging, also known as content marketing, the statistics speak for themselves. Statistics such as:
- Companies that blog experience a 67% advantage in lead generation compared to those that don’t
- 80% of consumers enjoy learning about a company through content, rather than advertising
- 90% of organizations use content as a part of their marketing strategy
- Blogging is 62% cheaper than traditional marketing
- Internet users spend 20% of their time on content
Whether it’s your main focus or not, blogging has a part in any organization’s marketing strategy.
Offer Value to Customers
Businesses include all sorts of content in their blogs. Any business can use a blog to communicate useful information to readers in a helpful, informative way. In addition to business news, it’s possible to offer other content that your readers might enjoy. For instance, some restaurants will also offer recipes and publish blogs about new promotions. Virtually any service-oriented business can benefit from the exposure that blogging offers, including law firms, medical practices, and other small businesses.
Besides giving your customers enjoyable, valuable content, blogging also boosts long-term organic reach. By posting quality web content, you’ll boost a variety of metrics that Google uses to reward and promote websites.
How to Run a Successful Company Blog
The keys to success in blogging are setting upon an effective strategy and executing it effectively.
It’s common that businesses start investing in content marketing, don’t see returns, and then scale back their commitment; just as they start seeing returns! Blogging and SEO are long-term endeavors that bear fruit in 4-6 months.
While posting every day won’t hurt, it’s also unnecessary. You can economize on cost and effort while still getting results by posting seven to 11 blogs a month.
Blogging and copywriting are skills that take time to hone. As of 2021, 62% of firms outsource their content marketing, for good reason. Here at Azonaco, we specialize in content and website copywriting and can help you put your company on the map. Get in touch to learn about how our content marketing services can elevate your online presence.